POSITION SUMMARY:
The Marketing and Communications Manager supports the Marketing & Communication department through copyediting, content development, project management, marketing technology and analytics, and event management. This role involves:
- Reviewing and creating public relations and marketing materials such as press releases, blog posts, and newsletters
- Tracking and reporting analytics on marketing and communications campaigns, developing communications materials, communication schedules, promotions, email campaigns, and copy
- Focuses on digital media as well as the dissemination of digital campaigns via the web, email software, and social media
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Strategically recruits, writes, and edits content for AACRAO Connect, a biweekly newsletter; Recognizes good stories and exercises good storytelling skills.
- Provides direct operational support across AACRAO departments, including copywriting, development of marketing assets, and strategic and tactical recommendations that drive data-informed marketing campaigns based on analytics.
- Manages technical backend support where needed to synchronize and automate the use of AACRAO’s communication platforms.
- Monitors, assesses, and reports on website performance on a regular basis using Google Analytics and develops strategies to grow website traffic.
- Manages, coordinates, and directs the flow of information into AACRAO’s community platform.
- Assists the Director with managing public relations, developing a content marketing plan, and executing regular media outreach by identifying and researching media outlets, producers, editors, and reporters receptive to AACRAO’s message.
- Delivers traditional media and digital (search, social, email, paid ads) analytics, plus creative testing and hypothesis testing.
- Monitors lead status and funnel metrics to help ensure the effectiveness of lead management programs.
THE IDEAL CANDIDATE:
The mission of the American Association of Collegiate Registrars and Admissions Officers is to advance and support a richly diverse, globally interconnected community of higher education professionals and the institutions, organizations, and learners they serve through its resources, leadership, and advocacy. The Coordinator will work directly to support these efforts.
KNOWLEDGE, REQUIRED AND PREFERRED SKILLS:
- Experienced copywriter and copy editor with an eye for maintaining an on-brand voice and tone.
- Moderate graphic design experience; Eye for design.
- Moderate experience with Adobe InDesign and Photoshop.
- Familiar with basic HTML.
- Tech-savvy individual and not afraid to dive in to master new platforms.
- Organized and loves a plan but knows how to make adjustments as needed.
- Direct, conscientious, and values good work.
- Fluent in the use of Microsoft Office Products (Excel, Word, Powerpoint) and Google Suite products (GDrive, GDocs, GSheets).
- Deadline oriented.
EDUCATION AND EXPERIENCE REQUIREMENTS:
- Bachelor’s degree or higher (social science, humanities, or education preferred) or five years equivalent experience.
- Familiarity with APA and MLA writing styles
- 5 – 6 years experience in marketing and communications, ideally in non-profit communications, web communications, professional social media, and/or journalism.
- Demonstrated experience in supporting and developing communications and marketing strategies in a team environment, including internal communications.
- Demonstrated experience multitasking and taking ownership of various major- and long-term projects with multiple stakeholders.
- Experience in event planning, project management, and/or development preferred.
COMPETENCIES:
- Copy Writing
- Editing
- Creativity
- Project Management
- Market Research
- Problem-solving
- Strategic Communication
PLEASE NOTE:
- The salary range is $70,000 to $80,000
- Hybrid or Remote work is available for the right candidate.