Vice President of Enrollment Management

Opening Date: August 3, 2024

Closing Date: Open until filled

Position Description & Details:
Job Title: Vice President of Enrollment Management

Location: Mayville State University, Mayville, ND

Compensation: Hiring Range – $108,498 – $130,197 – Based on experience
Full Range – $108,498 – $151,987

The Vice President of Enrollment Management provides strategic leadership and direction in development, planning, implementation, and evaluation of enrollment management initiatives at Mayville State University.  The position, reporting directly to the President, shapes strategies to attract, enroll, and retain students through cross-institutional collaboration with both Student and Academic Affairs.  The Vice President will oversee the admission, recruitment, financial aid, and advising functions of the university and will be a key member of the President’s Cabinet.

Primary Responsibilities:

• Strategic Enrollment Planning:

Develop and implement a comprehensive enrollment plan that aligns with the university’s strategic plan, mission, vision, and values.
Collaborate with academic departments to ensure program offerings meet regional workforce needs and student demand.
Establish and achieve ambitious enrollment targets for undergraduate, graduate, and online programs. Monitor and analyze enrollment trends, adjusting strategies as needed to ensure success.
Collaborate with student affairs departments to ensure continuity of strategic initiatives impacting student enrollment and student experience.
Collaborate with marketing and public relations to implement strategies that increase the university’s reputation and visibility.

• Recruitment and Admissions:

Oversee recruitment of all student populations.
Implement targeted outreach and marketing campaigns to attract a diverse student body to meet enrollment targets.
Lead admissions in the establishment and maintenance of effective and efficient admission processes.
Lead innovative recruitment initiatives to attract and retain a diverse student body. Leverage technology, social media, and other modern tools to enhance recruitment efforts.

• Data Evaluation and Application:

Analyze market trends and demographic data to identify opportunities for enrollment growth.
Oversee use of customer relationship management tools in communication and data collection and management.
Collaborate with Institutional Effectiveness in enrollment reporting and analytics.
Utilize data analytics from national, regional, and institutional sources to track enrollment trends.
Implement best practices in data collection, analysis, and reporting to enhance decision-making and performance.
Apply data analytics to meet targeted enrollment outcomes.

Minimum Qualifications:

• A bachelor’s degree and at least seven years of demonstrated leadership in enrollment management within a higher education or related setting.
• Knowledge of enrollment best practices.
• Knowledge of current enrollment trends and issues in higher education.
• Experience in use and application of customer relationship management tools.
• Analytical and data-driven decision-making skills.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively with a variety of stakeholders, including Student Affairs, Academic Affairs, and community partners.

Preferred Qualifications:

A master’s degree, equivalent, or higher, and at least five years of demonstrated leadership in enrollment management within a higher education or related setting.

Applicants must upload the following materials to be considered fully:

-A letter of application/cover letter
-Copies of credentials (as applicable)
-A current Resume
-Three professional references