Associate Vice Chancellor for Enrollment Management

Southern Illinois University Edwardsville (SIUE) announces its national search for an experienced and visionary leader to serve as the Associate Vice Chancellor for Enrollment Management.

A metropolitan university, SIUE serves a diverse student body of more than 12,000. The Edwardsville campus encompasses 2,660 acres of woods and rolling hills in the scenic beauty of southwestern Illinois. The University has a center in East St. Louis, which includes a charter high school, Head Start, Upward Bound, and dental clinic and a nursing clinic; SIU School of Dental Medicine is located in Alton; and the Center for Crime Science and Violence Prevention in Belleville. SIUE competes at the NCAA Division I level in the Ohio Valley Conference and the Mid-American Conference (wrestling). SIUE’s safety record has yielded a “Top 50 Safest College Towns in America” designation for the city of Edwardsville. SIUE provides students with a high-quality, affordable education and prepares them for successful careers and lives of purpose to shape a changing world. SIUE received the 2023 Higher Education Excellence in Diversity (HEED) award from INSIGHT Into Diversity magazine, the oldest and largest diversity-focused publication in higher education.

Reporting directly to the Provost and Vice Chancellor for Academic Affairs, the Associate Vice Chancellor for Enrollment Management (AVCEM) is a key leadership position responsible for providing strategic direction and oversight of systems and operations to advance the enrollment practices of SIUE. Candidates must be an experienced enrollment management practitioner who demonstrates at least seven years of leadership experience with the development, implementation, and assessment of the University’s enrollment strategy and goals, and collaborating with academic units, campus leaders, and other administrative functions to realize the strategy and achieve the goals. Candidates must have demonstrated success in enrolling a diverse body of students, including first-time, transfer, international, and adult learners. Experience serving one or more public universities will be an advantage. The successful candidate must hold a master’s degree, and a doctoral degree in an appropriate field is preferred.

Please view the full candidate profile at: http://tinyurl.com/SIUEAVCEM

Opportunities and Expectations for Leadership

• Work closely with the Chancellor, Provost, Divisions of Academic and Student Affairs, and others across the University to develop and implement strategic, entrepreneurial, and data-driven enrollment strategies driven by institutional priorities. Provide leadership in fulfilling the University’s recruitment and retention goals, including generating excitement and motivating University constituents to collaborate and unite in achieving those goals.
• Demonstrate an abiding commitment to anti-racism, diversity, equity and inclusion within enrollment management operations and outcomes. In particular, the AVCEM should be ready to champion ADEI efforts in terms of work environment, student success, employee recruitment, professional development and retention.
• Develop and execute a comprehensive goal-based and data-driven annual recruitment and enrollment plan focused on creative and effective student recruitment and enrollment experience.
• Ensure recruitment and admissions strategies provide prospective students with consistent and exemplary experience, while also leveraging the unique value proposition for the University.
• Strengthen partnerships and collaboration with K-12, business and industry, community-based organizations, and philanthropic partners to expand and grow current educational opportunities and identify new ways to support students through pre-college pipelines, transfer, and pathway programs.
• Lead a transparent and forward-looking budgeting process for the enrollment area that aims high, projects clear outcomes for expenditures, and evaluates achievements in the context of cost-effectiveness.
• Develop, manage, and support an effective, highly professional, and diverse leadership team dedicated to enrollment management in a holistic support of enrollment, and promote professional development to ensure a well-trained and motivated staff.
• Collaborate with other University divisions to implement academic and student development goals, initiatives, standards, policies, and procedures, and to achieve undergraduate and continuing education enrollment goals.
• Monitor and ensure that institutional financial aid resources, including scholarships, meet the needs of both new and continuing students.
• Conduct compliance-related activities with admissions, financial aid, and other functions as necessary to ensure efficient and timely compliance with Title IV, Family Educational Rights and Privacy Act (FERPA), and other regulations.
• Facilitate communication and cooperation within and among the enrollment management division, departments, and other administrative academic units of the institution.
• Work collaboratively with University Marketing and Communications to develop and implement a comprehensive marketing plan that supports the achievement of enrollment goals.
• Oversees university scholarship and financial aid programs and budgets that ensure full lifecycle student recruitment, admission, retention, and overall success. Develops scholarship strategy and scholarship fund-raising goals with the SIUE Foundation and University Advancement. Develop and implement a strategic framework to deploy scholarship resources for the optimal recruitment, success, and retention of students. Ensures timely awarding of scholarships and other financial aid; ensures effective and strategic packaging, awarding, delivery, and fund management of all student aid programs.
• Oversees the design of marketing and promotion plans in coordination with University Marketing and Communications to include media placements, social media strategies, print materials, push/drip marketing, and web enhancement, via best-of-class marketing and CRM tools.

Typical Qualifications

• Educational Background: Master’s degree from an accredited institution is required; completion of a Ph.D. or equivalent terminal degree is valued.
• Professional Experience: 7 years of relevant and progressive leadership experience in higher education. 10 or more years of experience is valued. The strongest candidates will also have demonstrated success in carrying out the responsibilities of a higher education administrator including personnel supervision, fiscal management, and external relations.
• Enrollment management, marketing, and analytical expertise: extensive experience and a track record of developing and implementing strategic, data-driven enrollment management plans based on effective use of marketing, information technology, predictive modeling, and CRM analytics. Extensive knowledge of regional, national, and international student enrollment trends, both undergraduate and graduate, particularly within public universities and research institutions. Strong competency in enrollment analytics, financial aid modeling, policy, and compliance. A demonstrated record of success increasing enrollment as well as net tuition revenue.
• Innovative thinking: evidence of entrepreneurial thinking that leads to new strategies and a strong vision; ability to strategically plan and serve as a catalyst for organizational change, cultivate a shared vision with others, and motivate others to transfer vision into action.
• Leadership aptitude: ability to shape a culture based upon the pillars of the institutional strategic plan with student success at the core. Evidence of effective staff management, including hiring, mentoring, and retaining excellent talent. Commitment to the professional development of staff. Supervision experience in a union-represented environment is valued.
• Commitment to anti-racism, diversity, equity, and inclusion: demonstrated track record of recruiting, enrolling, and retaining diverse populations of students. Demonstrated understanding of the importance of anti-racist, diverse, equitable, and inclusive environments within a higher education setting.
• Collaborative Approach: demonstrated ability to collaborate effectively with key partners, including but not limited to faculty, staff, senior administrators, students, alumni, K-12 partners, community college partners, civic leaders, corporations, and foundations. Evidence of significant partnership with campus constituencies to develop innovative enrollment and marketing strategies, that are appropriately adaptive for distinctive programs, schools/programs, and students.

Supplemental Information
While applications may be accepted until the position is filled, interested parties are strongly encouraged to submit their materials as soon as possible to assure consideration. The review will begin on June 7th, 2024; however, the University reserves the right to end or extend the application and nomination process following this date.